Press
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At Burger King we are proud of being flame grilled since 1954 and we want all the “grill” to feel the same. Thats why we decide to give every “Grill” in Argentina a free lifetime supply of WHOPPER® .
Yes, for real. This benefit is for life, just like their last names.
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Video Case
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The idea earned 20 million global impressions making it Burger King´s most talked campaign in Argentina.
The spot earned $1,2 million in media.
Within the first week the spot was viewed 5 million times online.
And the most important more than 12.000 “Grill”with lifetime supply of free WHOPPER® sandwiches.
Tv Spot
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Burger King held a Family Reunion Event.
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And also gave everyone the chance to change their last name to "Grill" on Facebook. Adding more than 2K new Grill Family Members.
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(*When you change your name on Facebook, you can only change it back after 2 months.)
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