Fabric freshener as a category still is very centered on product demo, objective attributes, and promo. To relaunch Clorox’s Poett Fraganza, we decided to show how a fragrance can be much more than that.
Using a compelling narrative of a mother in a mission, we broke the mold of the category with an emotional story, creating a strong connection with our consumers through an ad that provokes the senses until the end.
